Duracell Batteries

The story of Duracell begins in the early 1920's with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. The tradition of innovation started by Ruben and Mallory is still evident in new Duracell batteries such as Duracell Ultra with M3 Technology. The company believes there is no limit to the potential of portable power.
Duracell Batteries
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